Topic
#paid social economics
2 articles
Is Your Customer Value High Enough for Facebook Ads?
Determine whether your customer value can support Facebook ads by working backward from margin, close rate, qualified leads, and total acquisition costs.
Read the field note ↗Facebook Lead Generation Costs: When the Numbers Make Sense
Learn how to evaluate Facebook lead generation costs using customer value, close rate, contribution margin, and sales capacity instead of generic benchmarks.
Read the field note ↗